Business Benefits Names New President

Business Benefits Names New President

Business Benefits,
Inc. has named Geralyn Isler President of the agency effective July 1, 2018.
Geralyn accepts the leadership reins from her brother and business partner, Jim
Beatrice, who successfully served as President for the preceding five years. With
this appointment, Geralyn becomes the first female to serve the agency as

Jim now turns his
focus to client service excellence, stewarding valued clients through their
challenges and opportunities. Business development and community outreach are
also under Jim’s guidance going forward. Additionally, he joins their father,
George Beatrice, as Past President, serving in leadership and advisory
capacities to Geralyn. 

commitment to innovative employee benefit solutions, customer service and
community-mindedness are evidence that her new role as President ensures
Business Benefits’ 34-year legacy of excellence and dedication to the employer
community continues. In addition to her new duties, Geralyn continues her work
with employers to develop customized and sustainable employee benefit packages
as she has during her two decades with the agency. In anticipation of her new
role Geralyn stated, “I’m honored and thrilled to lead an amazing team of
professionals in one of the few remaining family benefit agencies in the area. Business
Benefits’ reputation as one of the area’s most highly respected employee
benefits agencies is a legacy I plan to continue as we navigate through
ever-changing industry challenges and exciting opportunities.”

Previously, Geralyn
demonstrated leadership expertise by overseeing the compliance efforts of
Business Benefits as they disseminated legislation and industry changes and
developed strategies for clients to mitigate risk. She was an early proponent
of wellness programs and was one of the first advocates to bring attention to
the region’s heroin crisis. Geralyn is the Secretary of the Board of Directors
for the Northern Kentucky Chamber of Commerce. Additionally, she’s a 2007
graduate of the Northern Kentucky Chamber of Commerce’s Top-Tier Leadership
program and has served Chamber members in a variety of capacities, including
Business Advocacy, Employer Solutions and Women’s Initiatives.

Benefits is a family-owned business that counsels regional employers in the
development of employee benefit packages. We collaborate with clients to devise
and determine the most cost-effective and competitive packages for any
circumstance. Focusing on our clients and community has enabled our agency to
serve the region for three generations and counting.