Business Benefits Names New President

Business Benefits, Inc. has named Geralyn Isler President of the agency effective July 1, 2018. Geralyn accepts the leadership reins from her brother and business partner, Jim Beatrice, who successfully served as President for the preceding five years. With this appointment, Geralyn becomes the first female to serve the agency as President.

Jim now turns his focus to client service excellence, stewarding valued clients through their challenges and opportunities. Business development and community outreach are also under Jim’s guidance going forward. Additionally, he joins their father, George Beatrice, as Past President, serving in leadership and advisory capacities to Geralyn. 

Geralyn’s commitment to innovative employee benefit solutions, customer service and community-mindedness are evidence that her new role as President ensures Business Benefits’ 34-year legacy of excellence and dedication to the employer community continues. In addition to her new duties, Geralyn continues her work with employers to develop customized and sustainable employee benefit packages as she has during her two decades with the agency. In anticipation of her new role Geralyn stated, “I’m honored and thrilled to lead an amazing team of professionals in one of the few remaining family benefit agencies in the area. Business Benefits’ reputation as one of the area’s most highly respected employee benefits agencies is a legacy I plan to continue as we navigate through ever-changing industry challenges and exciting opportunities.”

Previously, Geralyn demonstrated leadership expertise by overseeing the compliance efforts of Business Benefits as they disseminated legislation and industry changes and developed strategies for clients to mitigate risk. She was an early proponent of wellness programs and was one of the first advocates to bring attention to the region’s heroin crisis. Geralyn is the Secretary of the Board of Directors for the Northern Kentucky Chamber of Commerce. Additionally, she’s a 2007 graduate of the Northern Kentucky Chamber of Commerce’s Top-Tier Leadership program and has served Chamber members in a variety of capacities, including Business Advocacy, Employer Solutions and Women’s Initiatives.

Business Benefits is a family-owned business that counsels regional employers in the development of employee benefit packages. We collaborate with clients to devise and determine the most cost-effective and competitive packages for any circumstance. Focusing on our clients and community has enabled our agency to serve the region for three generations and counting.